About Us
Lieblingstasche.de is one of Germany's leading online bag shops. Since 2010, bag lovers have been finding their favorites online at www.lieblingstasche.de . Today, the product range includes not only bags but also backpacks , luggage , school bags , wallets , and accessories .
We see ourselves as partners of manufacturers and support emerging companies in building their brands, as well as established brands in maintaining their brands.
We have been a Trusted Shops-certified company since 2010 and are one of the quality leaders among online shops in the bag sector.
Attention to detail, personal customer service, and our many years of experience in the leather goods and luggage industry complete a unique shopping experience at Lieblingstasche.de.
Our story
In 1922, Johann Hauber founded a leather goods store in the city center of Konstanz on Lake Constance.
In 1997, his great-nephew Alexander Heitz took over the business and expanded it further in the following years.
Today, ALEXANDER HEITZ is the market leader in its product range throughout the Lake Constance region. The company operates six branches in Konstanz and Singen, as well as our online shop Lieblingstasche.de, and employs a total of approximately 60 people.
The family business is managed by Alexander Heitz, and his daughter Jana Heitz is in charge of the online shop. The entire family and the team at Lieblingstasche.de put their heart and soul into the company.
Our Mission
Our primary goal is, of course, customer satisfaction. Therefore, both in our stores and in our online shop, we place great emphasis on quality, but also quantity.
One does not exclude the other; you just need to have the necessary know-how and be willing to invest a lot of hard work, time, and, of course, commitment.
Our vision
Of course, we're proud of our strong market position. But we're not resting on our laurels. As a company, we strive to constantly evolve, which is why we keep an eye on industry trends.
At ALEXANDER HEITZ and Lieblingstasche.de, we have recognized and adapted topics such as sustainability and environmental protection for ourselves.
We would like to continue to make as many customers as possible satisfied and happy.
Favorite bag at a glance:
- 11/2009: Idea, conception & company foundation
- 03/2010: Launch, start & shipping from the private home
- 10/2010: First place at the OXID Best Solution Award + Winner of the Südwestfalen Award (Best Online Shop B2C)
- 04/2011: Move to own business premises
- 03/2012: Top 5 of the INTERNET WORLD Business Shop Award 2012, category Best Online Pure Player
- 08/2012: Relocation of the office & warehouse to significantly larger premises from Cologne to Hürth
- 06/2013: Introduction of the merchandise management system pixi* for even faster and better customer service
- 10/2013: Relaunch of the website with new design & update of the shop software
- 05/2014: TOP SHOP 2014 award, Computer Bild
- 09/2014: Awarded as a Google Certified Retailer – as one of the first fashion shops ever!
- 12/2014: We finally ship to Austria, Switzerland – and the rest of the world!
- 07/2015: TOP SHOP 2015 award, Computer Bild
- 01/2016: Shooting of all the favorites also on the model - for an even better shopping experience
- 04/2016: TOP SHOP 2016 award, Computer Bild
- 02/2017: Move from Hürth back to Cologne
- 11/2017: Relaunch of the website with new design & update of the shop software
- 05/2018: Awarded “GERMANY’S BEST ONLINE RETAILER” 2018 by Handelsblatt
- 01/2019: 15,000 reviews at Trusted Shops, rating VERY GOOD, with 4.92 quality leader in the bag sector
- 02/2019: 25,000 fans on Facebook - we like!
- 02/2019: Renamed "Lieblingstasche GmbH" - formerly sole proprietorship Lieblingstasche, Simone Wiechert
- 03/2019: Awarded “GERMANY’S BEST ONLINE RETAILER” 2019 by Handelsblatt